.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, once familiarized to getting billions in equity capital each year, have increased nearly $360 million so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That decline is due to market saturation, enhanced governing tensions, as well as economic uncertainties.ADWEEK talked to 5 VCs who remain to buy adtech business, despite these difficulties, regarding what they are searching for and what they steer clear of. Probably unsurprisingly, these entrepreneurs are targeting options in privacy-focused modern technologies as well as industry-specific locations including linked television.